The Art of Compliance in Social Media (UK/US Basics)

Disclose paid promotion or affiliate links with “#ad” at the very start of the caption.

In the UK avoid unsubstantiated absolute claims like “100% results”; in the US avoid “guaranteed income”.

If it’s aimed at kids, use neutral language and avoid strong purchase prompts.

Run your caption through our Compliance helper to insert #ad and catch risky phrasing.